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Industrial Water Treatment Manufacturer Takes on the Big Dogs
FetchLocalCustomers Takes Targeted Traffic from Drip To Drench Using Proprietary Local Internet Marketing
Process
The Situation
A large manufacturer of water infrastructure
equipment and associated services had a problem. Large, national players like General Electric and Siemens had a
stranglehold on the search marketing traffic for the targeted buying keyword phrases they were most interested
in. They needed a local search marketing solution, a national search
marketing solution and they needed them bad!
Program Goal
The client wanted a system developed and implemented that would generate qualified leads from individuals searching
for additional value-added information in the markets they served.
The FetchLocalCustomers Solution
This particular assignment was exceedingly challenging because the client's website could not be used to generate
the desired targeted traffic since the client was planning a major site overhaul in the next 6-9 months.
The Result
Using entirely 3rd party authority sites we were able
to generate the following figures during the time period April 29, 2009 - January 21, 2010
- Targeted Content Views - 6,058
- Content Viewers Delivered to Website - 297
- Website Visitors Engaged in Conversations - 96
- 36 pieces of content occupying hundreds of Page 1 Google search results listings.
- Contact information from nearly 100 interested prospects collected for follow-up by
the
sales team.
by FLC
Staff - 01/27/2010
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