Local Hi-Tech Security Company Takes on The Big Dogs and Wins

FetchLocalCustomers Generates Automated Conversations with 64 New Prospects

The Situation
A local Hi-Tech Security company that competes for a web presence with companies like Cisco, Juniper Networks and McAfee wanted to generate leads from their freshly redesigned website.

Program Goal
To generate an increase of 250 unique visitors to the site each month (by month 6) and to start conversations with prospects and decision makers interested in the client's areas of expertise.

The FetchLocalCustomers Solution
Our standard "Dominator" package was the perfect starting point. Using a combination of site page redesign, optimization, 3rd party authority sites and our proprietary link building and linking strategies we were able to get the job done.  In addition we layered on video marketing, podcasts, press releases and some paid local online advertising. 

The Result
After 6 months we had exceeded the 250 unique visitor goal by 100%, delivering nearly 500 unique visitors to the site in the 6th month! 

Other Results Include:

 - A shift in direct traffic to referred traffic from 8% to 21%

 - 64 new client conversations

 - Client positioned as a local authority in multiple critical expertise areas
 

by FLC Staff - 03/11/2010

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