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Perhaps
we should first begin by defining the difference between local mobile marketing and local
mobile advertising.
Local mobile
marketing is the process of communicating and delivering value to customers and potential
customers through the use of the mobile channel. Local mobile advertising is the process
of placing your marketing message or call to action within any of the multitude of paths available
within the mobile channel.
A subtle
difference you say? Perhaps, and I don't want to belabor the difference so let me just leave you
with this distinction. When you are interrupting a
mobile device user's trance with your marketing message, you are using mobile advertising.
Once they are interrupted and you begin to engage them, educate them and exchange value with them
you are using mobile marketing.
Benefit Number
One - Mobile Numbers are Big Numbers
Roughly 75% of
the US population already has a mobile phone. Roughly 55,000,000 already have smart phones.
According to a recent report published by Morgan Stanley by 2013 more people will be
accessing the Internet with smartphones and mobile devices than with wired Internet
connections.
Benefit Number
Two - Mobile is Always with Them
Quick, what are
the three things that every person always has with them?
If you guessed
their wallet, keys and mobile phone you would be correct! Unlike magazines, newspapers, radio and
even the wired Internet, mobile advertising and marketing always has an audience. Now lest you
think that this whole mobile thing is completely one-sided, your customers (people just like you
and me) benefit by having information at their fingertips and immediate access to knowledge,
research and reviews.
Benefit Number
Three - Multiple Advertising Modes In One Little Package
That smart phone
that is always with your customers can help you deliver your message in more ways than you likely
ever thought possible. Text messaging, paid search advertising, organic search advertising, mobile
display ads, click to call ads, app advertising, click to map advertising and proximity advertising
are all possible because of smartphone technology.
Benefit Number
Four- Your Competitors Don't Get Mobile...Yet
The fact that
you're reading this article puts you ahead of 95% of your competition at the moment. Now this won't
last forever but as an early adopter you have the opportunity to grab market share like you never
have before.
A Tale of
Three Competitors
Tale
#1 Consider this scenario. You have a well developed mobile advertising and marketing
system in place surrounding your service, say landscaping. Mary, has left the office and is now
sitting on the sideline of her son's baseball game. During the seventh inning stretch she conducts
some quick research on landscape design and notices your $500 coupon advertisement. She clicks on
the ad and is immediately connected to one of your helpful staff who books an appointment, then
refers Mary to a beneficial article on your website that addresses just the type of design
information she is looking for. Within the week you have the sale.
Tale
#2 Now consider your competitor, Bob. Bob has a decent website, but it is not designed to
educate and sell, doesn't show up on Page One of the search results and is difficult to navigate
from a desktop let alone from a smartphone. And, since Bob doesn't have a mobile marketing and
advertising plan Mary doesn't even know he exists because her selection has been made without
her ever returning to home.
Tale
#3 Finally, consider your competitor Bill.
Bill doesn't even have a website because he has always relied on the yellow
pages. As you can already predict, Bill's business
is very much at risk of going out of business! The new mobile economy is passing him by the same
way the Internet economy passed him by. Bad for Bill, good for you.
Are these three
scenarios far-fetched? Absolutely not. In fact you probably know competitors with attributes from
all three scenarios. The thing is, with the right help you could be landing new clients and
customers through the mobile world before your competition ever has a chance to speak with
them!
Want to get
smart quick on mobile? Good! Call us at 888.505.6162. Together we can develop a plan that fits
within your budget, delivers customers and grows revenues!
Still want more
information? We have developed a mobile marketing and advertising research report for early
adopters just like you. Inside you'll find detailed descriptions of all the different advertising
and marketing options and exactly what you'll need to do in order to benefit from the
world of mobile for both lead generation and product service sales.
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