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 What is a website that sells and how is it different than
the website you already have or the one that “web designer” says he can build for
you?
It’s all about lead generation and results. You see, your website should be a
highly productive member of your sales team and the only way that is going to happen is if your
website is built by someone who understands how things get sold. And, as professional
marketers and former Sandler Sales Trainers we have that covered. Makes sense, right?
Building Your Online Selling
Machine
Step 1: Research
We begin building
your online selling machine by conducting market research. Market research isn’t pretty and it
isn’t fun, in fact it is pretty boring, difficult and expensive!
And that’s probably why most people skip it entirely and just start with the fun
things like picking colors, themes and images! Yet, determining competition levels and identifying
your most valuable buying phrases tells us what your new potential customers are looking for and
how to position your Unique Value Proposition to meet their expectations.
It’s what we call having “market to message match” which is a fancy way of saying
that when people find your website they are delivered the information they were looking for in the
form that makes sense to them. See how our approach is different?
Step 2: High Quality Professionally Written
Content
After your research has been completed we develop high quality,
professionally written content. Your new potential customers are looking for valuable decision
making information and we make sure that your website delivers it and prompts them to take the next
step in your selling process. We call that next step your “Most Desired Action” and we work with
you to determine what MDA makes the most sense for you so that your website produces the best
results possible.
Step 3: A Structure That
Sells
Next we build your website with a structure that attracts the search
engines and new customers and creates a natural, value-added sales-funnel. It’s this last piece
that ties the whole process together and delivers new customer after new customer from the web to
your door.
Ready to experience the joy of having new customers call YOU instead of
having to knock on doors, dial-for-dollars and beg for referrals?
Then pick up the phone and call us. We have what you need. 888.505.6162
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